Our Story

Mist the Label is a conscious clothing brand founded by Helene Sunde in 2021. Timeless pieces designed for the never-ending summer, with focus on high quality, ethical and local production.

To design timeless pieces for the conscious woman who appreciate hand craft, high quality, traveling, comfort and style. Our goal is to produce staples for a timeless wardrobe that can be styled with trendy statements or details for women to feel comfortable and beautiful.